Clients
We love clients who let us think big… and the feeling is mutual.
We work with three kinds of brand leaders:
Creative minds building iconic brands
We help agencies cut through the noise, build reputations that open doors, and generate the kind of visibility that wins pitches and drives growth.
Digital disruptors redefining how the world connects
We turn technical propositions into compelling narratives, cut-through positioning, and thought leadership that drives demand. We bring clarity to their complexity and amplify their role in shaping the future.
Expert advisors who bring clarity, confidence, and growth
We help experts become industry authorities through smart content, sharp messaging and targeted influence.
We partner with ambitious B2B agencies & consultancies – those that are reshaping their categories, transforming their tech, or realigning around a new growth story.
Dedicated to working with grown-up companies that embrace change, we thrive in the digital economy and marcoms/martech space, where complexity is a given and clarity is gold.
Every client we work with comes to us with their own unique background, challenges, and goals, so our approach to solving their problems differs every time. But the formula remains the same:
Creative Thinking + Commercial Insight = Clever Comms.
With a head office in London, boots on the ground across the UK and US, and bucketloads of experience leading global remits, we know how to land clever comms internationally through smart, scalable work that delivers, worldwide.
We know you’re busy, so here are our client cliff notes – a few succinct, representative and recent examples of how this manifests in reality. Let’s dive in:
Kin + Carta (K+C)
Kin + Carta (K+C) is a global digital transformation consultancy with roots in a network of independent agencies under the St Ives banner. Across a seven-year partnership, we supported K+C through a complete business transformation, culminating in its acquisition by Valtech.
In the beginning, K+C was a fragmented group of agencies lacking a unified voice. Our challenge(s)? To help to shape a compelling narrative for a consultancy on the rise (one that could hold its own on the global stage), build credibility across multiple sectors, and stay relevant in an increasingly congested digital space.
Alongside K+C we created a standout communications strategy that was as bold as it was adaptable. Highlights included:
- Supporting K+C’s B Corp journey by telling this aspect of their story meaningfully
- Launching the Business Resilience Index to drive top-of-funnel engagement during COVID
- Delivering standout thought leadership around digital anxiety – just as AI began reshaping C-suite conversations
- Driving global awareness around multiple strategic acquisitions to reinforce K+C’s growth narrative
- Seamlessly aligning messaging across sectors including retail, fintech, and the public sector, always through the lens of AI and data
“You’ve always felt like an extension of our team. You’re the person I come to when I need to stress test a left field idea or magic up another ‘special project’. Thank you for playing such a crucial part in our strategic journey.”
– Sophie Bampton, Head of Global Brand, Kin + Carta
Our work with K+C was a creative and collaborative relationship that helped to shape what the organisation would become. With full access to K+C’s leadership and internal teams, we were trusted not just to deliver comms – but to challenge, co-create, and be part of the journey.
From the early days of brand unification to global thought leadership and strategic storytelling, the Velvet–K+C partnership proved what happens when bold ideas meet brave clients. It’s been a privilege…and the kind of client relationship you don’t forget.
Waypoint Partners
Waypoint Partners – a leading corporate advisory firm for the marketing services sector that supports businesses through growth, transformation, and M&A. They’re strategic thinkers, sharp operators, and the kind of client that values smart storytelling.
How do you deepen relationships and demonstrate authority in a crowded, high-stakes space like M&A advisory? Waypoint wanted to expand its voice, share industry insight, and create lasting value for its network. All without adding extra complexity to their day-to-day.
Enter Waypointers: the podcast that brings marketing industry leaders into Waypoint’s studio, and into meaningful, engaging conversation.
We provide a full end-to-end management service for the podcast:
- We make use of the network we’ve built over the past two decades to source standout guests (recommending our own contacts while also pitching and landing new ones)
- We develop episode narratives, ensuring each conversation delivers sharp insights – not just soundbites
- We script, edit, and create content including promotional materials across owned channels
- …and perhaps most importantly, we create genuine connections, face to face, in the intimacy of a recording session
Over two years, the podcast has evolved into both a powerful thought leadership platform and a stealthy new business tool. And all Waypoint has to do? Show up and share their expertise.
Coming soon…
Coming soon…
Our clever comms for Waypoint Partners centre around clever IRL conversations. From concept to content, our work with Waypointers is testament to the value of choosing the best channel to get your message across.