I heart Trinny and Susannah

It might be unfashionable to say so, but I love Trinny and Susannah. You can’t say they don’t have balls.

Nor are they Schools afraid to send themselves up or to fail at what they do. In their time they have been early web pioneers (ready 2shop.com – which morphed from a Daily Telegraph column on a similar theme) and have taken the rough with the smooth and constantly reinvented themselves.

Now they are taking the online video format by the scruff of the neck and injecting it with their “don’t mess with me” personality. Having watched the first two instalments of What Trinny and Susannah Did Next, I’m already hooked to this trashy yet high class mini series. While our industry talks a lot about online video content that’s specifically made for the format, so far it’s largely been the preserve Auction of teenagers in their bedrooms.

Trinny and Susannah might just be the magic ingredients to take the format out into the mainstream and familiarise a broader section of the population with watching “made for format” content online. T&S have proved to be pioneers on more than one occasion in the past. They might just represent the start pay of something really interesting in the online video content space.