The Gild – Leading A Conversation
Brand specialist agency The Gild wanted to prove that generational stereotyping is no longer relevant, using results from its Generation Quiz.
In response, Velvet devised a PR campaign that took the results and packaged them for as many sectors as possible.
Crafting specific releases across a number sectors including marketing, consumer and LGBT titles, Velvet pulled relevant data to ensure maximum coverage.
In highly regarded marketing title Marketing Week, we secured exclusive online coverage, followed by a national exclusive with The Times. This was followed by further marketing and consumer coverage in Attitude, Transform, MailOnline, London Evening Standard, The Week amongst others, inspiring an opinion piece from The Telegraph’s Adam Deacon.
The conversation around the research led to The Gild securing further work with their existing client base, as well as a fashion brand, music service and FMCG brand approaching the agency.