Because you’re worth it…

News that Poundland is selling packs of condoms and pregnancy tests for £1 is getting us talking in the office. Firstly would you trust bargain basement contraception or a pregnancy test that costs less than a magnum classic? Or for that matter be very impressed with a man who paid for the meal, the drinks and the taxi home but scrimps where it really matters?

Even though the £1 products are from leading brands, is it the right environment they should be selling in? Does it really do anything for their brand and consumer confidence, especially with products where confidence is everything?

We also wonder if Poundland is planning any cross promotions – buy two packages of condoms and get the pregnancy test half price…