Disney bought to life

I’ve always thought that augmented reality is ridiculously clever and useful for a brand; however, I think I’ve only really started to pay attention to campaigns using AR since studying and working in the media industry.

After watching the Lynx ‘Fallen Angel’ stunt at London Victoria I was hooked, although unfortunately I wasn’t one of the lucky ones who got to experience the campaign first hand – I had to get to work. Lynx wanted to promote its ‘Excite’ body spray and used AR to create a campaign where the public was visited by a scantily clad ‘fallen angel’ when standing in a specific area. Thousands of passersby took part, each taking their turn to experience an angel landing at their side. The brand created so much awareness of itself as well as for its new product.

Personally, I’m hooked every time by campaigns such as this (no “simple minds” jokes please) and, god forbid if I ever got to have a go myself, no one else would get the opportunity to experience it – like a spoilt child I wouldn’t want to share!

There are so many great augmented reality campaigns but the most amazing one I’ve seen since Lynx is the Disney AR campaign which was launched this week.

You all need to see it, so here it is:
Disney’s Augmented Reality Campaign