The Times/LeasePlan Company Car Driver of the Year Initiative
We worked with fleet management company LeasePlan to organise a nationwide challenge to find the UK’s company car driver of the year. We secured the Times as an unpaid partner and the paper covered every stage of the competition. We were involved in every aspect from liaising with drivers, organising venues and devising the format for this huge initiative. The partnership with the Times was so successful that the initiative ran for several years.
We also produced LeasePlan’s customer magazine ‘Advance’ and managed every aspect from design to content to production.