Lindsay Pattison – Maxus Global
We began working with Lindsay in 2013 when she was UK CEO at Maxus. Now she is chief client officer at WPP. We worked closely with Lindsay to alight on several key themes for her to own and ensured consistency of message. We also developed a tone of voice together to bring her personal brand to life and this was evident in all thought leadership, across social and via public platforms, including her attendance at Davos. Lindsay’s leadership messaging and her ambition to effect real change in the industry was the red thread in all communications