Why Confused.com’s new ad campaign is going to fall on deaf ears
“Great! Just what we need!” were the first thoughts that went through my mind as I read the news that Confused.com is launching a brand new mascot to front their new ad campaign.
In one of the most unimaginative advertising pushes I’ve ever seen: Confused.com’s ‘Brian the Robot’ is ready to jump onto the insurance mascot bandwagon to be seated alongside the Go Compare operatic annoyance and the ‘OH MY GOD MAKE IT STOP’ Compare The Market Meerkats.
Image taken from Marketing Week