iTargeting (poorly)
After several years of using an iPhone 3GS (that, contrary to popular opinion, worked fine), I recently upgraded to an iPhone 5. As a result I went from being blissfully out-of-contract to a much more expensive two-year deal. But hey, them’s the breaks if you want the shiny new(ish) tech.
Unsurprisingly, this has reminded Apple that I exist, and since the upgrade I’ve received two marketing emails – having not received any beforehand that I can recall.
However, the first invited me to upgrade to an iPhone 5, and the second suggested I upgrade to an iPhone 5 because it will greatly benefit me during my time at university.
D’oh!
Mostly I find poorly targeted email or SMS marketing to be amusing rather than annoying, but this was a whole new level of wrong.