There’ve been some shocking examples of agency promotional videos released recently – – but here’s a fabulous one. It’s  witty, intelligent and engaging – for both adland and way beyond.
Welcome to the future of advertising, it’s got fur.

Recent news that big FMCG brands are increasingly using facial recognition in order to communicate with consumers is not surprising.

It is a subject that should be handled with great care, and yet one brand seems to have a very insensitive campaign in the offing.

A certain baby food brand is utilising the technology to target young and youngish women with baby food advertisements.  This blanket approach by age and gender is likely to backfire – especially when it concerns babies and fertility – a subject that is very highly emotionally loaded.

There are many women unable to conceive or who have lost a baby. Targeting them with baby food ads could cause upset and potentially damage the brand, positioning it as insensitive – not a brand value to be sought after.

A solution? Baby food ads directed at parents with prams is, perhaps, a better use of targeting.

Last week I signed up to Street Car – the customer service was flawless and they were keen to get me driving as soon as possible (the same experience Russell Davies wrote about in Campaign recently).

Today, I tried to give blood in my lunch hour. I expected it to take about half an hour and nipped out of the office. It didn’t. I would have been waiting well over a hour – which isn’t really possible in the middle of the working day. Instead, I waited 20 minutes and left.

Perhaps the National Blood Service can introduce after hours services for working people who find it nigh on impossible to find time during a working day? It should certainly say how long the process takes – e.g giving blood 10 minutes, assessment 10 minutes – or make clear before you sign up that you could be waiting up to an hour, whatever it is.

On this occasion, poor communication and service design cost the nation’s blood banks a pint from me and who knows how many more.

It’s a shame and I feel like a typical London pushy bitch – but if the time constraints had been clearly explained when booking the appointment I would have done it at another time.

(Tasty looking cake baked pay and snapped by wonderful photographer Heidi Adnum (who is also a fab blogger !)

We’ve http://www.chicagobearsjerseyspop.com just been into Gail’s Bakery in Why Chiswick to avert our late afternoon sugar-crash and we noticed a very considerate part of the shop furniture. There is a shelf to rest your handbag on whilst you’re paying – so you don’t put it on the counter Se crushing cakes in the process.

This is in total contrast to Pret, where you always put Ways your bag on the crisps display or my local newsagent where Animal there’s nothing at all.

It’s great when shops get the small things so right and demonstrate that they understand who their customers are and what people Elizabeth’s actually need when 网秦携少年派助学企图荣获公益节“2016年度责任品牌奖” they’re shopping.