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Begin with a Bulmers – the ad campaign that works

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Let’s face it the summer of 2013 has hardly been a classic so far. In fact some would say that, even with June already here, we’re still waiting for it to start. Now and then a few heroes see some sun and step out in t-shirt and shorts  – if it’s sunny, it’s hot, right? – but they look a bit silly when they’re shivering in the corner of a chilly beer garden an hour later when the sun has gone down.

Of course the dismal weather hasn‘t stopped marketers wheeling out their long planned summer campaigns, featuring the young and beautiful enjoying blue skies made that bit bluer by the presence of product X. Am I the only one left wondering where they found all that sunshine? One such hazy sun-dappled Shangri-la of a TV-ad world is presented by Bulmers in their ‘Begin with a Bulmers’ campaign. The ad shows a perfect evening’s fun in reverse, going back from a roof-top party, through an open air concert (no woolly jumpers in sight) to a bar and a flat where the first Bulmers bottles of the day make their appearance at the end of this ‘Reverse’ ad. The thing is I actually quite like it, despite my where-was-that-filmed-I bet-it-wasn’t-around-here cynicism and I’ve been trying to work out why it works for me.

 Image courtesy of Youtubehttp://www.youtube.com/watch?v=tNrlVAGmY6c

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The Limbo Ads: How low can you go?

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When does innuendo reach a crescendo? When does tongue-in-cheek become foot-in-mouth? When some months ago I was introduced to the energy drink known as “Pussy”, I thought that this was unique; a soft drink with a name open to interpretation as either something innocuous – a cat – or a woman’s private parts. The strap tells me that the “The drink’s pure. It’s your mind that’s the problem.” Oh, sorry my fault. Close to the knuckle? Definitely. Eye catching? Certainly. Unique? Well apparently not.

Image taken from The Drum website

Say hello to ‘Fanny’, the new name for IrnBru. Wow. So that’s two soft drinks in the borderline-offensive, feminine niche. It’s a tight spot to be sure. Adherents of IrnBru can claim that this works on more than one level – that Fanny is not only anatomically rude, but also a colloquial pejorative, especially north of the border. There is currently a further dig at Coke who are naming bottles after people and Fanny is after all a girl’s name, albeit rather underused these days. It kind of works – more so if you’re Scottish, according to the social networks.

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An Ice day for a white wedding

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A blushing bride bursts through a church gate to be greeted by cameras and well wishers, all pearly teeth, flawless tanned skin and a beaming husband who knows he’s bagged a total hottie. There are a ton of beautiful, famous and even royal friends in attendance and the scene is so picture perfect it looks like an ad for bespoke weddings, or diamonds or . .or .. . Smirnoff Ice???

Image taken from Daily Mail website

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Abercrombie feeling the pinch?

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A man gives away clothes to the homeless and makes a video of it. Nothing massively unusual in that so far – some people need to record themselves doing good. In fact some need to record themselves doing pretty much anything, but that’s a different story.

So this video gets set to music and uploaded to You Tube – still nothing odd, plenty of people do that too. So why has this upload got nearly 400,000 hits? More importantly why will it have some of the world’s most highly paid brand managers squirming at their desks and surreptitiously checking the job pages?

Image taken from entertainment.ie

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