Begin with a Bulmers – the ad campaign that works
Let’s face it the summer of 2013 has hardly been a classic so far. In fact some would say that, even with June already here, we’re still waiting for it to start. Now and then a few heroes see some sun and step out in t-shirt and shorts – if it’s sunny, it’s hot, right? – but they look a bit silly when they’re shivering in the corner of a chilly beer garden an hour later when the sun has gone down.
Of course the dismal weather hasn‘t stopped marketers wheeling out their long planned summer campaigns, featuring the young and beautiful enjoying blue skies made that bit bluer by the presence of product X. Am I the only one left wondering where they found all that sunshine? One such hazy sun-dappled Shangri-la of a TV-ad world is presented by Bulmers in their ‘Begin with a Bulmers’ campaign. The ad shows a perfect evening’s fun in reverse, going back from a roof-top party, through an open air concert (no woolly jumpers in sight) to a bar and a flat where the first Bulmers bottles of the day make their appearance at the end of this ‘Reverse’ ad. The thing is I actually quite like it, despite my where-was-that-filmed-I bet-it-wasn’t-around-here cynicism and I’ve been trying to work out why it works for me.
http://www.youtube.com/watch?v=tNrlVAGmY6c