From website to west-end: Gymshark’s new flagship store
Fitness apparel and accessories brand, Gymshark, announced it was opening its first-ever flagship store earlier this year, ten years after […]
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Brand Battle Royale? The free-to-play games market hots up
Blizzard’s Overwatch 2 was (finally) released last week after years of anticipation from fans. The original was launched in 2016, […]
Cadbury’s “Mean Tweetshop”: does it work?
Name: Cadbury “Mean Tweetshop” pop-up. Where: Bateman Street, Soho. Why is Cadbury giving airtime to critics? Cadbury has launched a […]
Gamer explores the Metaverse: a dive into Roblox’s brand platforms
Who is talking about the metaverse? A better question would be: who isn’t talking about it! Some of the biggest […]
Doja Cat and Girls Who Code: my coding foray with ‘DojaCode’ makes me want more
Earlier this month rap sensation Doja Cat and non-profit organisation, Girls Who Code, released DojaCode: an interactive experience for the […]
January’s comms mishaps show why PR needs more empathy
We’re only three weeks in, yet 2022 hasn’t been short of comms blunders. Boris is still scratching his head over […]
5 Christmas Ads that have put us in a merry mood this year
The time for cracker jokes, party hats and (probably too much) drinking is quickly approaching as we countdown to Christmas. […]
Facebook Faux Pas – A Quick Recap of the platforms, only slight, fall from grace
It’s safe to say Facebook has made its fair share of blunders in recent months. In fact, it’s been quite […]
5 Alternative Sporting World Cups
5 Alternative Sporting World Cups The ICC Men’s T20 World Cup is happening in Dubai. For the casual sports fans […]
Hands Raised: Why we love the latest Google ad
Name: “Hands Raised” by Uncommon London for Google. Age: About a week old. Well, what is it? Hands Raised is […]