Sense – Launching A New Product
Multivitamins with a difference
New multivitamin brand sense had two unique multivitamins; ‘sense for a night out’ and ‘sense for nicotine lovers’. These unique products replace nutrients lost through drinking and smoking respectively, Velvet had to launch both products to the media within a highly restricted timescale and budget.
At the end of the campaign, Velvet had secured a total circulation of 1,316,700 in print and 16,154 online. Coverage included three national, two regional, two health & lifestyle and two pharma titles